![]() ![]() I grew up in a family of refugees speaking Russian, a language that, as my teachers and classmates took pains to remind me, did not belong to me. ![]() This ambition was in me before I could write. I write to fill the page, preferably with nothing. Either he’ll feel he can relate, or the story will be so unique that he’ll be driven to read on to discover more. Much like storytelling, sharing something personal in an introduction can pique a visitor’s curiosity. Heather Murphy, Why It Seems Like Everyone Is Always Angry With You 4 Why can’t I ever win with you? I see it in your face. Why do you look so angry? This article hasn’t even begun and already you disapprove. (You’re welcome! Don’t worry he’s friendly.) The same psychological tactic can work in writing an introduction. When you tell someone “Whatever you do, don’t think of a purple gorilla!” the first thing they do is think of a purple gorilla. ![]() Consider the problems your reader might have that caused them to seek out your post, then begin with a brief relatable story to engage their attention. Here’s a tip: Even how-to articles can benefit from the storytelling technique. In the summer of 2015, Stan Transkiy was 16 years into a life sentence, and he had finally found a way to occupy his time. Hook the visitor in with an intriguing narrative that gives a hint as to what the article is about and she’s more likely to continue reading. Right from the first sentence, I’ve told you why this article matters, which is a powerful way to compel someone to read on. In the intro to this article, I smacked you in the face with a statistic: If you don’t capture a reader’s attention within fifteen seconds, 55 percent will surf on to something else. RELATED: 3 Ways to Master the Power of Empathy In Your Writing 1Īnswer the question “Why should I read this?” Here are a few tactics and introduction examples to help you accomplish that. For what reasons would someone come to read your post? Craft an intro that shows them they’ve come to the right place. The Aim of a Strong IntroductionĪlong with excellent organization, your introduction lets the visitor know that what you’ve written is of interest. INTRODUCTION LOUDSPEAKER DESIGN MURPHY PDF CREATOR HOW TOKnowing how to write an introduction that hooks your reader is essential to overcoming that daunting statistic. If your intro doesn’t draw him in, he’s likely to become one of the 55 percent of visitors who read your post for fifteen seconds or less and then navigate away. You have fifteen seconds to snag your reader’s attention. ![]()
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